Simply Vera Vera Wang

Getting Vera Wang was a big coup for Kohl’s, and paved the way for many other exclusive designer collections. This is the brand positioning statement we presented to Vera, and the one that convinced her that we understood her brand. 

Simply Vera Vera Wang brings the exquisite to the everyday and makes the beautiful accessible. It speaks to a lifestyle that loves luxury and fashion without the formality. The woman who buys Simply Vera Vera Wang likes to surround herself with beautiful things because they bring joy and grace and style to her life. She seeks to elevate her sensibility, not her status, and to create a world that is inspired by creativity, not relegated by rules.

The Simply Vera Vera Wang customer has a modern sensibility. Her lifestyle is effortless and relaxed and real. It is aspiration without affectation, and fashion without fuss. She is quietly confident and doesn’t like ostentation or show. She knows that beauty and quality are in the details--the soft undulation of a fluid skirt, the sensuous feel of fine fabrics, the flawless stitching of an imperceptible seam. She understands that it is the small signature elements that make a lifestyle statement and bring beautiful design to everyday living.