Ode to Denim

Denim was a key initiative for the back-to-school season, so I decided to celebrate the storied history of denim in a way befitting its rebel roots.

It transcends generations. It connects them.

It’s the uniform of change. It’s a fashion constant.

Jeans have been elegized, rhapsodized, and harmonized.

Customized. Stylized. Idolized.

It’s the stuff of poets. The musician’s muse.

They help you fit in and let you stand out.

Because when you’ve got the right jeans, you can strut your stuff.

With confidence, and maybe even a little swagger. You know, moves like Jagger.

Everybody’s got their favorite pair.

The ones they fell in love with.

Or the ones they were wearing when they fell in love.

No one else has your story, but everyone can relate.

Because jeans are universal. And highly personal.

Iconic. Hedonic. Ironic. Harmonic.

Rhapsody in blue jeans.

Denim first. Denim forever.